The Juice Hoops Foundation organized "Camp 17", a free one-day basketball camp on the 17th floor of the prestigious 167 Green basketball court in downtown Chicago. The camp was attended by youth players from different parts of the Chicagoland area. The participants were granted an opportunity to learn the game of basketball from former professional & college players and engaged in various activities such as skills training and competing in team competitions. Moreover, they were able to craft their skills in a motivational setting that would inspire them to reach their full potential.